THE BRAND
Mismi was founded by Cherry, who found that the online fashion brands targeting Generation Z on the market were not only of poor quality but also that the photos were not the same as the actual goods received.
Cherry was confused and decided to create a brand that was fashionable, had good product quality and did not deceive users.
Deeply influenced by pop culture, technology, and contemporary style, our team is dedicated to curating the most sought-after looks, from apparel to accessories, all inspired by top streetwear, modern icons, and the latest runway trends.
We believe that fashion should be both trendy and accessible, offering something for everyone—no matter your body shape or size.
150,000+ customer reviews
Only 2% negative review rate
100% Sustainable Materials Used
Hassle free return policy within 30 days
Our mission
We aim to create fashion that combines exceptional quality with the power to inspire the uniqueness and diversity of trendsetters. Our pieces are designed to help every woman feel bold, confident, and powerful, showcasing the fearless spirit of femininity on any occasion
Our pieces are designed to help every woman feel bold, confident, and powerful, showcasing the fearless spirit of femininity on any occasion.
Confidence and Empowerment
Wear Your Power！
MISMI is all about helping women feel unstoppable. From bold designs to flawless fits, every piece is made to inspire confidence and let you embrace your unique strength—no matter where life takes you.
Customer Experience
Your satisfaction is our priority.
We are committed to providing a seamless shopping experience, from quick responses to 30-day hassle-free returns.
Every detail matters, and we're here to make sure you feel supported every step of the way.
Product Quality
Fashion That Lasts.
Each piece is designed with care and crafted with high-quality materials to ensure longevity, so you can enjoy your favorite styles season after season.
Social Responsibility
At MISMI, we are dedicated to minimizing our environmental impact through our "try and repeat" model. By producing only the styles you love in controlled quantities, we ensure that our inventory remains limited.
When you shop with us, you’re not just buying fashion—you’re also helping to reduce waste and contributing to a brighter, more sustainable future for our planet.
As MISMI’s brand manager, I believe a brand’s true value lies in how we care for our customers.
We prioritize high-quality fashion and strive to provide excellent after-sales service, ensuring a hassle-free shopping experience.
Our focus on quality means every piece is carefully crafted to last. We also take our social responsibility seriously, using sustainable materials and eco-friendly practices in our production.
When you choose MISMI, you’re not just choosing fashion—you’re supporting a brand committed to both quality and a better future.
— Cherry
The Story
2023
The beginning of the story
Throw it back to 2023 where it all began, when co-founders Cherry & Daniel embraced the start-up hustle with stock filling up their home.
2024
WE LAUNCHED MISMI SWIM
We wanted to bring the bold, empowering spirit of MISMI to swimwear. With high-quality, sustainable designs, MISMI Swim helps every woman feel confident and unstoppable—whether by the pool or on the beach.
2025
Looking Ahead to 2025
In 2025, our goal is to expand our reach, deliver innovative collections, and continue empowering women with sustainable fashion that celebrates confidence and individuality.
Why Influencers Love MISMI
@nanmula_
MISMI is my new go-to for stylish pieces! The quality is unmatched, and the fit is perfect every time. I feel like a million bucks when I wear their clothes! 💖
@maddisabelia
If you haven’t tried MISMI yet, you’re missing out! The clothes are gorgeous, the fit is perfect, and their customer service goes above and beyond. Highly recommend! 🙌
@Steas
"Just received my order from MISMI, and I’m in love! The quality is fantastic, and everything fits perfectly. I’ll definitely be shopping here more."
@zhpan.pa
Absolutely LOVE MISMI! The quality of the fabrics is amazing, and they are always ahead of the trends. Plus, their team makes shopping such a pleasure.
@deemariok
Mismi’s designs always make me feel confident and chic. Love the mix of classic style with a modern twist. So in love with this brand!
@xannaburnsidea
Just received my MISMI order, and wow! The fabric is so high-quality, and the style is on another level. I feel unstoppable wearing this brand!
@sinaelisa
If you're looking for fashion that makes a statement, MISMI is it! Their pieces are stylish and made to last. Plus, the customer service was amazing!
@deis.ttz
The quality of my new MISMI pieces is amazing! Soft, stretchy, and breathable—perfect for all-day wear. The fit is also flawless. Totally in love!